The Lake House
Location
Los Angeles, California
timeline
2023
Role
Consultant
Services
More Info
Lake House is a supportive housing development in the Westlake neighborhood of Downtown Los Angeles consisting of 63 affordable rental units.
The project site is located in a neighborhood that has been the center of community reinvestment projects, including street and sidewalk improvements, McArthur Park open space, Alvarado Transit Corridor, and the Westlake Theater. The building provides residents experiencing homelessness with housing and supportive services, including fully furnished living spaces, full kitchens with energy efficient appliances, and community spaces with resident programming.
Urban + Systems
Planning + Policy
Building + Â Interior
Landscape Architecture
Graphic
The graphic concept for Lake House emerged from the original Victorian-era McArthur Park Lake, which was surrounded by boat houses, palm-lined streets, boat rentals, and pedestrian promenades. The brand identity features historic imagery of the neighborhood, lakeside imagery and symbolism, and Victorian illustrative elements, combined into collage-style graphics.The Lake House logo uses a sans serif typeface that draws some inspiration from traditional advertising signs. The minimalistic design of the wordmark logo allows for balance and contrast with the detailed and expressive supporting graphics elements. The brand colors were selected to compliment the building’s architecture and interior finishes.
