main hero image for project

The Lake House

Location

Los Angeles, California

timeline

2023

Role

Consultant

Services

Graphic

Lake House is a supportive housing development in the Westlake neighborhood of Downtown Los Angeles consisting of 63 affordable rental units.

The project site is located in a neighborhood that has been the center of community reinvestment projects, including street and sidewalk improvements, McArthur Park open space, Alvarado Transit Corridor, and the Westlake Theater. The building provides residents experiencing homelessness with housing and supportive services, including fully furnished living spaces, full kitchens with energy efficient appliances, and community spaces with resident programming.

Urban + Systems

Planning + Policy

Building +  Interior

Landscape Architecture

Graphic

The graphic concept for Lake House emerged from the original Victorian-era McArthur Park Lake, which was surrounded by boat houses, palm-lined streets, boat rentals, and pedestrian promenades. The brand identity features historic imagery of the neighborhood, lakeside imagery and symbolism, and Victorian illustrative elements, combined into collage-style graphics.The Lake House logo uses a sans serif typeface that draws some inspiration from traditional advertising signs. The minimalistic design of the wordmark logo allows for balance and contrast with the detailed and expressive supporting graphics elements. The brand colors were selected to compliment the building’s architecture and interior finishes.

Engagement

Tactical

Organization